Why Consumers Choose Prepaid Cards?

Why Consumers Choose Prepaid Cards – TMG Blog.

Here’s good insight from focus groups into the drivers of prepaid card adoption. Anonymity and hard budgeting constraints are the main ones. But it’s unclear how consumers perceive the fees applied to PPC, and how they compare to fees on cheque accounts. There’s much work to be done to understand consumer dynamics in the unbanked market.

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This entry was posted in Debit cards, Financial inclusion, prepaid cards. Bookmark the permalink.

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